A customer’s interactions with a company or brand provide interesting insights into their relationship. The service “Social Interaction Sync & Scoring” analyzes and evaluates the interactions between customers and company / brand on social media networks.
The insights gained from social interactions can be used to target customers more specifically, for example through improved segmentation of customer data for marketing.
Supported Features
Realtime Sync
Synchronization of social interaction into Marketing Automation & CRM solutions in realtime
Lead Scoring
Scoring of Social interactions during the synchronization process
Archiving
Archiving of social interactions for future synchronization processes
Supported solutions
Social networks
Marketing Automation & CRM solutions
Adobe Campaign
Adobe Marketo Engage
Microsoft Dynamics 365
Compatible with Hootsuite
antegma's ACCALLI/O Cloud - Social Interaction Sync & Scoring kann gemeinsam mit der Hootsuite Integration für Microsoft Dynamics 365 und Adobe Marketo Engage.